From Add-to-Cart to More Revenue: The Upsell Campaign That Worked Across the Funnel

Brand Background

Rodial is a globally-loved luxury skincare brand, known for its high-performance formulations and A-lister appeal. With its best-selling Banana Lowlighter creating a loyal fanbase across the US and UK, the brand saw a ripe opportunity to scale Average Order Value (AOV) and increase Customer Lifetime Value (CLTV) by strategically upselling complementary high-end products from their Exclusively For You collection.

Enter Cooee—Rodial’s conversion co-pilot for the past year.

The Challenge

In eCommerce, intent ≠ interest. Most shoppers land with a fixed mindset: find a hero product, checkout, peace out. Rodial wanted to break that behavior loop—encouraging discovery without disrupting the purchase flow.

They needed:

• Higher AOV without hurting conversion.
• An experience that feels luxury, not salesy.
• Contextual nudges timed to shopper intent.

The Solution

Rodial partnered with Cooee to roll out a dynamic upsell journey triggered by shopper behavior—specifically post-add-to-cart of the Banana Lowlighter. The nudge was minimal, magnetic, and mighty:

“See the collection now – starting from just £5!”

👀 This price anchoring made premium products feel accessible, lowering psychological resistance. Plus, the campaign name—“Celebrity Favourite Collection”—gave it that sparkle of social proof and exclusivity.

Campaign Execution

📍 Dynamic Nudges at the Point of Intent
Smartly timed after an ATC (Add-to-Cart) event to capture peak buying intent.

📹 Onsite Video Pop-Ups
Short-form explainers built curiosity and inspired cross-category exploration.

🛒 Cart Reminder Embeds
Reduced checkout leakage with gentle, branded nudges.

🧪 A/B Testing
From copy to placement, we optimized for engagement and revenue per visitor (RPV).

Campaign Performance

Overall Store Impact

Rodial didn’t just see a lift—they saw a transformation across the funnel:

🇺🇸 US Store Impact:
✅ 163% increase in Conversion Rate
✅ Higher intent-based engagement via AI-powered nudges

🇬🇧 UK Store Impact:
✅ 20% increase in Conversion Rate
✅ More customers progressing to checkout

Global Wins:
🛒 Increase in ATC rates
📉 Drop-off reduction at checkout
⚡ Faster path to purchase

Client Testimonial

“The team over at Cooee have been great partners and we have worked together to bring many great initiatives to fruition. We look forward to overcoming those UI barriers to success and achieving great growth as a business.”
— Rodial Team on Shopify App Store

Key Takeaways for D2C eCom Operators

Personalized Upsells Drive Real AOV Gains

Customers respond to what feels like a recommendation, not a push. Context is king.

Smart Framing > Salesy Pushing

“From £5” gave users a low-friction entry into premium discovery, boosting both click-throughs and cart value.

Real-Time Onsite Engagements Close More Carts

You don’t need more emails—you need well-timed, AI-powered signals while the shopper is still on site.

Video is the New ‘Add to Cart’ Whisperer

Quick visuals bring high-consideration products to life, especially in beauty and skincare.

5. The Right Partner Amplifies Growth

With Cooee in their toolkit, Rodial isn't just scaling—they’re compounding.

Final Word

From discovery to conversion, Rodial has redefined what luxury shopping feels like in a digital world. With Cooee’s real-time personalization engine powering their funnel, they’ve turned a single product obsession into a cross-collection love affair—and boosted the bottom line while doing it.

Curious how Cooee can do the same for your D2C brand?

Let’s chat.

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