Maximizing BOGO Impact through Behavioral Personalization

Overview

PHD sought to scale their Average Order Value (AOV) and transaction volume during a high-stakes BOGO (Buy One Get One) promotional event. The goal was to transform standard site traffic into high-value orders by clearly communicating tiered rewards in real-time.

The Problem

While the BOGO offer was strong, the brand needed a way to raise their AOV and ensure customers were fully aware of the tiered benefits (B1G1, B2G2, B3G3) as they shopped. Without clear guidance, many visitors would settle for the lowest tier, leaving potential revenue on the table.

The Solution

Using Cooee’s intent-based personalization, a series of dynamic festive pop-ups and in-site nudges were launched from December 12th to December 15th. The strategy focused on two key behavioral drivers:

Milestone Progress Bars: Visual trackers were implemented to show visitors exactly how close they were to reaching B1G1, B2G2, or B3G3 milestones.

Dynamic Cart Upselling: Personalized messaging triggered based on live cart contents. For example, if a visitor added two items, a nudge immediately informed them: "Add 2 more to unlock B2G2!"

The Results

The campaign delivered a massive uplift in performance compared to the previous period (Dec 9–11):

Revenue Growth: Total sales revenue surged by 169%.

Order Volume: Total orders jumped from 3,712 to 8,404.

Conversion Efficiency: The conversion rate scaled from 1.8% to 3.2%.

AOV Lift: Average Order Value increased by 9% as customers moved up the reward tiers.