Driving 2x Growth for Borosil's Larah Sale through intent based personalization

Problem 

The LARAH collection by Borosil was not being actively promoted through any paid media or advertising channels.

As a result, product discovery was limited, and users visiting the Borosil website were not engaging deeply with LARAH products. The challenge was to increase visibility and drive conversions for this collection without launching new ad campaigns.

Solution 

Using Cooee’s intent-based personalization, we implemented a set of dynamic festive pop-ups and in-site nudges targeting users based on their intent and behavior: 

- Different content for different cohorts — first-time visitors, returning users, and high-intent browsers each received personalized messaging aligned with their journey.‍

- Redirection strategy — all nudges directed relevant traffic towards the LARAH Collection page, increasing visibility and exploration of the range.‍

- Festive positioning — contextual festive creative and copy encouraged visitors to consider LARAH products for their festive home and gifting needs.

These nudges were launched on September 26, timed perfectly with the start of the festive purchase cycle.

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Results 

A clear and measurable uplift was observed when comparing performance during the campaign period (Sept 26 – Oct 14) vs. the previous period (Sept 7 – Sept 25): MetricGrowthNet Items Sold↑ 126%Total Sales (Revenue)↑ 104% Despite no paid promotions, the Cooee-driven nudges significantly improved product discovery, engagement, and conversion for the LARAH collection — demonstrating the impact of intent-based personalization in driving results organically.

Key Takeaway 

Smart, behavior-driven personalization can unlock untapped sales potential even for non-promoted categories.

The LARAH campaign highlights how Cooee nudges can bridge the gap between user intent and discovery, driving meaningful growth without additional media spend.