Cooee's Social Proof Campaign Boosts Revenue for Leading UK Prebiotic Brand

A leading UK prebiotic brand was facing a common challenge: converting low-intent visitors into paying customers. Despite having a quality product and a steady stream of website traffic, the brand struggled to turn casual browsers into loyal customers.
Published on
May 30, 2024

Background

A leading UK prebiotic brand was facing a common challenge: converting low-intent visitors into paying customers. Despite having a quality product and a steady stream of website traffic, the brand struggled to turn casual browsers into loyal customers. They needed a solution that would increase their conversion rates and boost their revenue.

Objective

The primary objective was to increase the conversion rate of low-intent visitors, thereby boosting the overall revenue for the prebiotic brand. The brand aimed to turn casual website visitors into loyal customers by leveraging the power of social proof.

Strategy

Cooee, was brought on board to address this challenge. The campaign involved the following key strategies:

  1. Identifying Low-Intent Visitors: Cooee utilized advanced analytics to identify visitors who were browsing the website without any clear intent to purchase. These visitors were classified as low-intent.
  2. Implementing Social Proof: To build trust and encourage purchases, Cooee implemented several social proof tactics:
    • Customer Testimonials: Displaying positive customer reviews and testimonials prominently on product pages.
    • Real-Time Purchase Notifications: Showing pop-up notifications of recent purchases made by other customers.
    • Trust Badges and Certifications: Adding badges and certifications to product pages to enhance credibility.
    • User-Generated Content: Featuring photos and stories from actual customers who have benefited from the products.
  3. Personalized Messaging: Using personalized messages tailored to the browsing behavior of low-intent visitors. These messages included time-limited discounts and offers to create a sense of urgency.
  4. Retargeting Campaigns: Running retargeting ads for visitors who had left the site without making a purchase, reminding them of the products they viewed and offering special deals.

Implementation

The implementation was carried out in several phases:

  1. Setup and Integration: Cooee integrated their social proof tools with the prebiotic brand's existing website and e-commerce platform.
  2. A/B Testing: Various social proof elements were tested to determine which combinations were most effective in converting low-intent visitors.
  3. Optimization: Based on the test results, the campaign was optimized to maximize conversions.

Results

The social proof campaign led to impressive results over a three-month period:

  • Revenue Increase: The prebiotic brand's revenue increased by £4,000, directly attributable to the improved conversion rates from low-intent visitors.
  • Add-to-Carts: There was a significant uptick in the add-to-carts of 67 low-intent visitors, turning casual browsers into loyal customers.
  • Customer Trust and Engagement: Enhanced trust and engagement on the website, as evidenced by increased time spent on site and more pages viewed per session.

Conclusion

Cooee's AI driven social proof campaign proved to be highly effective for the UK prebiotic brand, demonstrating the power of trust-building elements in digital marketing. By targeting low-intent visitors with strategic social proof tactics, the brand not only boosted its revenue but also laid a strong foundation for long-term customer loyalty.

Call to Action

If your brand is facing similar challenges, discover how Cooee's innovative strategies can drive growth for you. Contact us today to learn more about our tailored solutions and start converting your casual browsers into loyal customers!

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