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Scaling Your eCommerce Business: Retention to Loyalty - The Benefits of AI-Driven Customer Journeys and the Paperless Warehouse

June 25, 2024

In the dynamic world of eCommerce, growth hinges on more than just acquiring new customers. Sustainable success lies in transforming one-time buyers into loyal advocates. This shift from customer retention to loyalty can be significantly enhanced by leveraging AI-driven customer journeys and adopting paperless warehouse solutions. Let’s explore how integrating these innovative approaches from Cooee and Stok.ly can revolutionize your eCommerce business, backed by compelling statistics and numbers.

The Power of AI-Driven Customer Journeys with Cooee

Personalization at Scale

Customer retention starts with personalization. In a crowded market, shoppers are inundated with generic messages and offers. Cooee’s AI-driven technology allows businesses to create personalized customer journeys, delivering tailored engagements at scale. By analyzing 200+ micro-behaviors and understanding the real-time intent of a visitor, Cooee can enable appropriate engagement, ensuring every interaction is relevant and guides a visitor in the purchase funnel. 

  • 91% of consumers are more likely to shop with brands that provide offers and recommendations that are relevant to them (Accenture).
  • Businesses that leverage AI for personalization see a 20% increase in sales on average (McKinsey).

Enhanced Customer Engagement

AI-driven customer journeys enable timely and contextually relevant communications. With Cooee, businesses can automate marketing campaigns that adapt to customer behavior in real-time. For instance, if a high-intent visitor abandons their cart, a personalized discount pop-up can encourage them to complete the purchase. This level of engagement keeps customers coming back, fostering a deeper connection with your brand.

  • 48% of consumers spend more when their experience is personalized (Segment).
  • Automated emails, such as cart abandonment reminders, can recover 15-20% of otherwise lost sales (SaleCycle).

Data-Driven Decision Making

The insights gained from AI-driven analytics are invaluable. Cooee provides a detailed intent report of the traffic coming to a Shopify store, landing & product page insights, and checks the leaks in the sales funnel. This data empowers businesses to make informed decisions, refine marketing strategies, and optimize customer engagement. Understanding what drives customer loyalty enables businesses to craft targeted initiatives that resonate with their audience.

  • Companies using data-driven decision-making are 23 times more likely to acquire customers and 19 times more likely to be profitable (McKinsey).

Streamlining Operations with Stok.ly’s Paperless Warehouse

Operational efficiency is crucial for scaling any eCommerce business and a paperless warehouse is key to achieving this.

Stok.ly is a cloud-based Warehouse Management System (WMS) with integrated Order Management and Product Information Management. It caters to both B2C and B2B retailers and wholesalers, supporting multi-channel, multi-location and multi-currency operations.

Real-Time Inventory Management

Stok.ly ensures businesses run a lean inventory across all sales channels and locations. By optimizing fulfilment, it ensures that stock is available at the right location, time and quantity - thereby reducing storage costs and improving sales order processing efficiency.

According to Deloitte, “real-time inventory tracking can cut inventory costs by 10-30%”.

Sales Order Processing

Transitioning to a paperless warehouse eliminates the inefficiencies of traditional paper-based methods. Sales orders are seamlessly managed with automated rules that process orders and assign items to the appropriate dispatch services.

By adopting a paperless approach with barcode scanning and real-time data flows, you’ll experience improved speed, accuracy, and accountability. Stok.ly helps cut pick and pack errors to less than 1% and reduces your return rates.

“A survey conducted in 2022 found that 72% of UK retailers experience delays and errors due to manual order processing, highlighting the need for automated solutions” (Source: Retail Times).

Automated pick lists are generated using predefined rules and sent to Android handheld devices for streamlined pick, pack and dispatch.

Stok.ly integrates with all the major couriers, freight and cloud accounting platforms; and provides custom reports and dashboards.

Purchasing and BIN Inventory Management

Stok.ly’s BIN inventory management feature offers a complete audit trail of stock movements within and across multiple locations.

It supports multi-currency purchasing and automates the goods-in and put-away processes through barcode scanning via the Android Stock App.

Logic-based rules for automated purchasing save time and replace manual processes.

Multi-Location Stock Transfers and Replenishment

Multi-location stock transfers and store replenishment are automated through Stok.ly's logic-based rules engine.

The Android Stock App provides an audit trail for all stock transfers, always keeping you in control of your inventory.

Product Information Management

Stok.ly provides permission-controlled Product Information Management, creating and managing custom attributes across all channels.


Going paperless isn’t just about efficiency and cost, it’s also an environmentally friendly choice. By reducing paper consumption, businesses can lower their carbon footprint and contribute to sustainability goals.

“Reducing paper use can decrease a company’s carbon footprint by up to 60%” (Environmental Paper Network).

The Synergy of Cooee and Stok.ly

Seamless Integration

Combining the strengths of Cooee’s AI-driven customer journeys and Stok.ly’s paperless warehouse solution creates a powerful synergy. With Cooee, businesses can drive personalized marketing efforts that boost customer retention and loyalty. Meanwhile, Stok.ly ensures that the backend operations are efficient and capable of handling increased order volumes without compromising on service quality.

Holistic Customer Experience

From the first interaction to the final delivery, the customer journey is seamless and satisfying. Cooee’s personalized marketing ensures customers receive relevant offers and content, while Stok.ly’s efficient order fulfilment guarantees that purchases arrive quickly and accurately. This holistic approach not only retains customers but turns them into loyal advocates who are more likely to refer others to your brand.

  • 86% of buyers are willing to pay more for a great customer experience (PWC).
  • Loyal customers are 5 times more likely to repurchase, 5 times more likely to forgive, 7 times more likely to try a new offering, and 4 times more likely to refer (Temkin Group).

Scalability for Growth

Both Cooee and Stok.ly are designed to support business growth. As your customer base expands, Cooee’s AI capabilities scale effortlessly, providing personalized experiences for a larger audience. Simultaneously, Stok.ly’s paperless warehouse can handle increased order volumes, ensuring operations remain smooth and efficient. This scalability is essential for sustaining growth and maintaining high standards of customer satisfaction.


Scaling an eCommerce business from customer retention to loyalty requires innovative solutions that address both front-end engagement and back-end operations. Cooee’s AI-driven customer journeys and Stok.ly’s paperless warehouse offer a comprehensive approach to achieving this goal. By personalizing customer interactions and streamlining warehouse operations, businesses can create a seamless, efficient, and sustainable path to growth.

Embrace the future of eCommerce with Cooee and Stok.ly, and transform your business into a customer-centric powerhouse ready to thrive in a competitive landscape.

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