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"Not all traffic converts—but all intent can be understood."
That’s the belief behind the strategic partnership between Cooee, the real-time personalisation engine, and Cogent2, the trusted tech partner for Shopify merchants. This partnership combines deep commerce infrastructure with real-time, shopper-aware nudges, enabling merchants to build seamless journeys from discovery to checkout.
Shopify merchants are excellent at attracting traffic, but they often struggle to convert that traffic. Despite investments in paid marketing, email, and SEO, many visitors leave without taking action.
Why? Because the tools that drive traffic and the tools that convert it aren’t always talking to each other.
“We kept seeing great brands lose high-intent visitors,” says Team Cogent2. “That’s when we knew—smarter, personalised commerce needed the right plumbing beneath it.”
Cogent2 is not a flashy tool—it’s the team behind the scenes, enabling Shopify and Shopify Plus merchants to:
“We make sure tools don’t just get installed, they get orchestrated,” says Team Cogent2.
Cogent2’s team doesn’t believe in band-aid solutions. They work with scaling merchants who need a tech ecosystem that adapts, not breaks, as the business grows.
Cooee is purpose-built for Shopify stores that want to move beyond one-size-fits-all pop-ups. It uses shopper behaviour, session-level data, and buying intent to trigger contextual nudges—without disrupting the experience.
Whether it's bundling the right products, surfacing urgency nudges, or helping users resume their cart journey, Cooee enables:
"Cooee is one super app for all your onsite engagement, you don't need multiple apps to help personalise visitor journeys, Cooee makes them smarter," says Team Cooee.
After seeing the clutter of pop-ups, widgets, and ineffective plug-ins, Cogent2 began looking for a solution that:
"Cooee’s edge isn’t just what it shows, but when and why it shows it," shares Team Cogent2. "That logic makes it one of the smartest integrations we’ve implemented."
By embedding Cooee within merchant journeys, Cogent2 enables:
This partnership was piloted across selected Shopify Plus retailers—brands already working with Cogent2. The integration delivered clear business impact:
"Without Cogent2, this data would stay locked inside Cooee. With them, it flows into email, loyalty, and CRM,” says Team Cooee.
Together, Cooee and Cogent2 are helping retailers:
"There’s a before-and-after effect," says Team Cogent2. "Once we implement Cooee, the conversation changes from 'how do we convert more' to 'how do we convert smarter.'"
With joint roadmaps and co-developed features, the partnership is expanding in 2025:
“We’re not just integrating a tool—we’re building better commerce systems,” says Team Cogent2.
This is more than a plug-in partnership. Cogent2 ensures the foundation is clean and powerful. Cooee adds the intelligent layer on top.
Together, they help brands:
“When tech and strategy align, great brands grow even faster,” both teams say.
This integration is now live for all Shopify and Shopify Plus merchants.
👉 Visit www.cogent2.com to request a walkthrough.
👉 Learn more at www.letscooee.com
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