Cooee's AI Increases Engagement by 17% For Bombae in Just 20 Days!
January 30, 2024
In a saturated market, a leading self-care brand known as Bombae found itself struggling to boost sales despite substantial marketing efforts. The challenge was understanding why potential customers were not converting, and how to tailor the marketing strategy to engage them effectively. Despite a steady influx of website visitors, Bombae grappled with persistently low sales.
The disconnect between site traffic and conversions prompted a reevaluation of their marketing and user experience strategies. Frustrated by the lack of results, the company turned to Cooee's AI for a data-driven approach to understand customer behaviour and implement a targeted marketing campaign unique to each visitor.
Cooee's AI was used to analyse the 40 micro-behaviours of visitors on Bombae’s website and categorise them by their intent. By using these advanced analytics, Cooee identified patterns and insights into user preferences, allowing for a more nuanced understanding of customer needs. Armed with this information, a UTM (Urchin Tracking Module) based campaign was devised to target users with medium intent. The UTM-based campaign was executed with precision, strategically placing personalised pop-ups throughout the user journey.
These pop-ups were tailored to resonate with the medium-intent users, showcasing products and solutions that aligned with their identified needs. The integration of AI-driven insights into the marketing strategy ensured that the messaging was not only relevant but also resonated with the target audience at the right time, contributing to a better customer journey.
The impact of Cooee's AI-driven strategy was nothing short of transformative. The CTR rate soared to an impressive 17%, indicating a significant increase in user engagement and conversion. The carefully curated pop-ups successfully captured the attention of the medium-intent users, prompting them to make purchases. Financially, the results were equally impressive. The revenue generated from the UTM-based campaign amounted to an outstanding ₹64,000!
In a market flooded with options, understanding customer behaviour and tailoring marketing strategies accordingly is paramount for success. Cooee's AI provided Bombae with the insights needed to revitalise its sales and connect with customers on a deeper level. The combination of behavioural analysis and a targeted UTM-based campaign not only increased the CTA rate but also translated into a substantial boost in revenue. This case study stands as a testament to the power of leveraging Cooee’s advanced AI solutions to navigate and thrive in today's competitive business landscape.
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