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JadeBlue is a leading menswear brand, known for its wide range of contemporary and occasion wear. With a strong digital presence and an extensive product catalogue, the brand caters to a diverse customer base.
As the brand scaled digitally, ensuring seamless discovery, engagement, and conversion across its eCommerce journey became increasingly critical.
JadeBlue partnered with Cooee to address critical gaps in their digital shopping experience that were limiting conversion efficiency and user engagement. Over the course of 9 months, targeted campaigns were deployed to enhance on-site experience and conversion efficiency.
The brand was facing three core challenges:
The objective was to optimise user journeys across the website by addressing these gaps.
With the priorities defined, the focus shifted to executing precision-led interventions across high-impact touchpoints in the user experience.
Journey Interventions (Powered by Cooee)
Cooee deployed a multi-campaign, intent-driven personalisation layer across the store. Each campaign was built around a specific user behaviour, activated only when the signal was present.
Gap:
Users were revisiting product pages despite already having items in their cart, leading to distraction and increased drop-off risk.
Intervention:
Contextual reminders were introduced on PDPs for users with existing cart activity, helping re-anchor purchase intent at the right moment.
Gap:
A one-size-fits-all upsell strategy was underperforming across user cohorts, limiting its effectiveness at a high-intent stage.
Intervention:
Upsell experiences within the cart were personalised based on user type, aligning recommendations with familiarity and intent.
Gap:
Choice overload on collection pages was leading to decision fatigue and reduced product exploration.
Intervention:
A “Most Loved Styles” layer was introduced to guide users using popularity and social proof signals.
Gap:
Static popups were poorly timed. They were either ignored or perceived as intrusive.
Intervention:
Behaviour-triggered popups were deployed based on real-time intent signals such as scroll depth, dwell time, and exit behaviour.
The Gap:
Users often drop off due to a lack of visibility or recall of available coupon codes.
The Intervention:
A persistent coupon bar was introduced on PDPs to surface offers at the point of decision.
Gap:
Exit-intent users lacked a strong recall of items left in their cart, reducing recovery effectiveness.
Intervention:
Exit-intent popups were enhanced with personalised product recall, reinforcing both relevance and value.
Gap:
Mobile users tended toward single-product purchases, limiting overall basket value.
Intervention:
Product bundles were integrated into PDPs with a mobile-first design, encouraging multi-product purchases.
No additional traffic was acquired. No heavy development cycles. The impact came from activating the visitor intent at every stage of the funnel.
By aligning strategy with user intent and behaviour, JadeBlue achieved:
What sets this transformation apart is not just the interventions—but the precision behind them.