Increasing Engagement with Website Personalization
Real-time personalisation involves dynamically adjusting your content to suit each customer, delivering tailored messages based on their interactions with your brand. Rather than offering generic content to anonymous visitors, you can utilise customer behaviour, and real-time data to create personalised experiences. Implementing real-time personalisation on your website allows for responsive content that delivers triggered messages and personalised offers instantly.
Personalised pop-ups, with their ability to deliver targeted messages, play a pivotal role in achieving this goal. Personalised pop-ups are messages that are tailored to individual users based on their behaviour, preferences, or past interactions. Unlike generic pop-ups, personalised pop-ups are more likely to grab the user's attention and prompt them to take action, ultimately leading to higher conversion rates.
Interest profiling based on behaviour analysis of visitors involves assessing micro-behaviours of users and assigning scores based on their interactions with products, helping predict the most relevant items and discounts for them to encourage them to make a purchase. By capturing engagement types and identifying these bottlenecks, businesses can streamline processes, improve user interfaces, and simplify decision-making paths for customers. Moreover, by monitoring changes in customer behaviour over time, journey maps can forecast future trends and customer expectations, empowering proactive strategies instead of reactive ones.
Segmenting visitors based on their level of intent and creating unique recommendations helps in showcasing products to users who are more likely to engage with them at any given moment. By exposing and controlling interest information, marketers can tailor campaigns to unique business needs and better predict individual preferences. Furthermore, the more a user sees a product they like, the more likely they are to engage with your content — taking user engagement and dynamic personalisation to a whole new level.
Book a Demo with Cooee or start with a FREE intent analysis report of each visitor on your Shoddy store to master the art of using personalised popups to engage visitors and drive conversions by tailoring the message to their real-time intent.
Enhancing the Customer Journey
Real-time personalisation, powered by dynamic content, allows brands to tailor their messaging to individual users, increasing engagement and driving conversions. To make the most of this powerful tool, here are some best practices to follow:
1. Segment Your Visitors
Segmentation is the cornerstone of effective personalisation. By categorising your audience based on demographic data (such as age, gender, and location), psychographic data (such as interests, values, and attitudes), and intent (such as browsing behaviour, and purchase history), you can create highly targeted messages that resonate with each group. Use a robust analytics tool to gather and analyse this data, and regularly refine your segments to ensure relevance.
2. Choose the Right Moment
Timing is everything when it comes to delivering personalised messages. Use real-time data to determine the optimal moment to display your content. For example, if a visitor has spent a significant amount of time on a specific product page, it may be the right time to offer a personalised discount. Similarly, if a visitor is about to abandon their cart, a targeted message reminding them of their items can help recapture their interest.
3. Tailor Content to the Customer Journey
Personalisation should not be limited to a single interaction but should span the entire customer journey. Ensure that visitors see relevant content at each stage of their journey, from awareness to consideration to decision-making. For example, a first-time visitor may benefit from a general introduction to your brand, while a returning customer may be interested in new product offerings or loyalty rewards.
4. Test and Optimize
Continuously test different personalisation strategies to see what resonates best with your audience. A/B testing can help you understand which messages are most effective in driving engagement and conversions. Use the insights gained from testing to refine your personalisation efforts and optimise for better results.
Examples of Personalization
Imagine that you’re running a health-focused eCommerce store and a new visitor lands on one of your top-rated products to lose weight. Once they’ve shown interest in the product, you can trigger a message that offers them a bundle focusing on products that promote weight loss. This unique approach helps you to target visitors and their needs and encourage them to buy.
Let’s look at a couple of examples of real-time personalised pop-ups to help illustrate the concept.
Bundle Pop-ups
This aggregated consumer-based personalisation involves analysing the interests and buying behaviour of customers who share similar characteristics, such as demographics, preferences, and purchase history. By identifying patterns and commonly purchased items among this group, businesses can offer personalised recommendations and promotions that appeal to a broader audience.
By showcasing commonly purchased items, businesses encourage users to discover complementary products they might not have considered. This increases the average order value and enhances user engagement by presenting customers with valuable recommendations that align with their interests. Users who see products that complement their purchases or preferences are more likely to explore further and spend more time on the website.
This approach fosters a sense of community among customers. When users feel that like-minded individuals share their preferences, they become more engaged with the brand and its offerings. This sense of belonging creates a positive user experience, leading to higher engagement and brand loyalty.
Social Proof Pop-ups
Social proof pop-ups are a powerful tool for leveraging the psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. These pop-ups display real-time activities on your website, such as recent purchases, product reviews, or the number of people currently viewing a product. By showcasing these activities, social proof pop-ups create a sense of urgency and trust among visitors. When visitors see that others are actively engaging with your site, they are more likely to perceive your products or services as desirable and trustworthy, which can significantly influence their purchasing decisions.
Discount Pop-ups
Discount pop-ups offer visitors a special discount or promotion in exchange for their email address or other forms of engagement. These pop-ups are effective in capturing leads and converting visitors into customers by providing them with an incentive to make a purchase. Personalisation plays a crucial role in discount pop-ups by tailoring the offer based on the visitor's behaviour or preferences. For example, if a visitor has previously viewed a specific product but did not make a purchase, you can offer them a discount on that product to encourage them to complete the purchase. By personalizing the offer, you can increase the likelihood of visitors converting into customers.
Abandoned Cart Pop-ups
Abandoned cart pop-ups are triggered when a visitor adds items to their cart but leaves the website without completing the purchase. These pop-ups remind visitors of the items they left behind and often include a special offer or incentive to encourage them to complete their purchase. Personalisation is key in abandoned cart pop-ups as it allows you to tailor the message to the specific items in the cart. For example, you can remind visitors of the items in their cart and offer them a discount or free shipping to entice them to complete the purchase. By personalizing the message, you can remind visitors of their interest in the products and persuade them to return to your site to complete the purchase.
In conclusion, each type of pop-up works by leveraging personalisation to create a more engaging and relevant experience for visitors. By showcasing social proof, offering personalised discounts, and reminding visitors of abandoned carts, you can increase the likelihood of visitors converting into customers and ultimately drive sales for your business.
How can Cooee help?
At Cooee, we enable brands to deliver immersive, personalised and effective user engagement powered by AI, at an affordable price. We generate unique promotions to leverage customers' real-time intent. Cooee is a fast, easy and efficient way to engage users 1 on 1 and can increase your conversion rates by 4%.
If you are interested in our product feel free to contact us at shoutout@letscooee.com
